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Community Building On Social Networking Sites Win Fans And Influence Users
Ruling the internet – how to build your social following
In a world where even the British royal family are on Twitter, having a social media presence has never been more important. Ever since Facebook became a verb, companies have been using social media as a vital part of their marketing arsenal. As SEO and social marketing experts in Leeds, we’ve seen it all – the good, the bad and the ugly when it comes to social media. One mistake we see time and time again is people failing to build a strong community online. When it comes to all things internet, attention spans are incredibly short and, in order to win at social media, you need to have followers – and lots of them. We’ve put together the following guide to help you build your social media army and take your business to the next level.
Make it easy
“I would have bought your book but there was no link.” Amazingly, statements like these are all too common – if you don’t lead people by the hand to your sites, there’s a good chance they won’t find their own way there. Make sure that you feature your social media icons prominently on your website and all other online marketing materials to make sure that people can quickly and easily find your pages.
People are people
Remember that you’re looking for people, not just numbered followers. Whether it’s young mothers, gamers or fashionistas, you need to know who your target audience is. Many people find it helpful to build a profile of their ideal customer and use this as a touchstone for their business.
Set yourself up as a thought leader in your industry by using your social media to identify – and to solve – issues within your genre. This is probably the quickest way to get people flocking back to your page – and to recommend the page to friends and family.
Be a conversation starter
When creating content for your social media pages, make sure it’s specifically targeted to encourage engagement among your followers. Use questions and comment on controversial topics in order to get people talking – most people have an opinion on most subjects – and are only too willing to share it. Start an interesting conversation on your pages and you’ll be amazed how many people will want to join in.
Give and take
One of the quickest and easiest ways to get people to follow your page is to offer an incentive. Freebies, discounts and special offers are all great ways to encourage loyalty.
Lend an ear
Gaining new followers is one thing – keeping them is another. Analyse follower feedback to your content in order to get an idea of what people are looking for from your page – and then give it to them.
For anybody looking to gain and keep followers on social media, it’s all about the content – update regularly (daily if possible) in order to keep your content current and on track..
Top 10 Key Digital Marketing Trends 2018 Digital Marketing In Leeds
If you specialise in digital marketing in Leeds, it’s important to keep an eye on digital marketing trends for your customers. Let’s take a look at 10 of the key digital marketing trends of 2018.
- Voice search will become popular. It is estimated that the there will be more than 69 million voice-enabled digital assistant users in the US alone by next year.
- Augmented reality will become mainstream. The benefit of augmented reality is that it can run on mobile devices that people already own.
- Amazon will play a larger role in advertising. It is expected that Amazon’s digital revenues will grow to more than $2.3 billion in the next year.
- Hacks will change the privacy landscape. An increase in security hacks are leaving internet users in fear. An Accenture study in 2017 found that only 14 percent of people feel that their information is safe online.
- Digital video will go big. There is an increase in the amount of time people are spending watching digital video. The viewership trend will encourage spending.
- A dirty image for Big Tech. Damaging news reports are changing the image of tech companies like Facebook and Google. Just look at reports like ‘Google as heavily fined violator of European antitrust law’, or ‘Facebook as conduit for Russian meddling in elections’.
- The blockchain advantage. Some ad agencies specialising in digital marketing in Leeds will use blockchain to combat fraud while it makes the supply chain more efficient.
- Localised mobile advertising with online-to-offline data. An increase in online-to-offline data will add to the understanding of mobile behaviour.
- Marketers will focus on Gen-Zers. Many marketers are shifting their focus on Gen Z as they will eventually become wealthy consumers, although that’s still far away.
- Social advertising transparency will become big. Social platforms are making it easier to monitor ad campaigns and this will be even easier as Twitter will be creating an ‘ad transparency center’ showing all the ads currently running, how long they have been running and other targeted information.
As a leading supplier of digital marketing in Leeds, ExiteBrand can help your brand to take advantage of all the latest digital marketing trends to help boost your bottom line..
Measure The Impact Of Your YouTube Campaigns
Marketers who specialise in YouTube marketing in Leeds will agree that when running YouTube campaigns, it is important that you focus on getting the results you want in terms of ROI. Uploading a video shouldn’t be aimed solely on getting conversions, but your content should aim to boost your overall ROI.
How To Get Audiences For Your Video Campaigns
To get started with this you’ll need a Google Ads account, whether it’s for an organic or paid campaign. Once you are in Google Ads, go to the tools option and then find the Audience Manager. You can now create a new audience and select ‘YouTube users’ as the option.
You’ll have a few additional options to choose from to tweak your settings and target the right users. You can work with a marketing team that specialises in YouTube marketing in Leeds to help you set up and manage your audience and your video marketing in general.
View Audience Performance N Google Ads
The Google Ads interface will show you how your audiences are performing for all your campaigns. Keep in mind that you have to have at least 1,000 users in the audience within the past 30 days to be able to use the audience in the Search Network.
Using Google Analytics, you can also identify valuable search term by analysing session time, goal conversions and more. You can also adjust if you know what customer types are more likely to convert or have great revenue potential. With Google Trends, you can analyse how consumer interest has changed over time by simply typing in any search term.
Keep in mind that the strategy above will help you show the impact that your YouTube videos is having on your PPC campaigns in Google Ads. It won’t show you the impact on direct, organic or even Bing Ads results. Your videos can have a much bigger effect, so make sure you work with a specialist in YouTube marketing in Leeds to guide you through the process.
Fanning The Flames Of Great Facebook Page Management In Leeds
From rock stars to retail giants, one thing that successful brands all have in common is a strong presence on Facebook. A great example of this is best selling author Stephen King’s Facebook page which he regularly updates with news of his novels and movie adaptatations as well as the adventures of his beloved dog, Molly (aka The Thing Of Evil). Despite having recently turned 70, Mr King knows that, to keep his fans and followers engaged, he needs to share not just career news but the odd snippet from his personal life too.
Anything but by the book
At ExciteBrand, we share Mr King’s enthusiasm for creating Facebook fan pages which keep followers returning for the next chapter. We also know that not all companies and public persons have the time or the know-how needed to make their Facebook fan page a hit – which is where we come in. For a small monthly fee, our team of social media professionals will run your Facebook fan page just as you yourself would – with interesting news, updates and a smattering of humor and insight, leaving you free to do what you do best. We’ll also make sure that your content is designed to invite comments, likes and shares from your followers to attract even more people to your page. We can even add the odd competition or survey to encourage even more engagement.
With two and a half billion users worldwide, a recent survey showed that most people check their Facebook feed at least five times during any given day, racking up hour after hour over the space of a week. Our social media team are experts in getting the balance right when it comes to generating fan page content – not enough to annoy people but not so little that fans lose interest.
We don’t follow the trends – we make them
While we’re running your fan page for you, we will of course make sure that you stay involved. We’ll check in with you regularly to find out what’s new in order to share it with your Facebook followers and we offer our guarantee that all fan page content will adhere to strict rules and guidelines set out by yourself and your team to make sure that it stays on-brand and on-target.
To find out more about how an intuitive and engaging Facebook fan page can work for you, get in touch with our team today who will be happy to reach out to discuss your requirements. Give us a call on 0 203-637-9960 or email us at email@example.com..
The Gift Of Top Social Media Services In Manchester
Remember when sending cakes, balloons and flowers to friends and family was the latest thing?
Facebook reported that it once sold $234 million worth of these virtual items and gifts in just one quarter – so, imagine what social media can do for your very real products and services!
Studies show that ‘socially devoted’ brands (those brand which prioritise their social media) receive 3.5 times more interaction than others and yet, a large number of businesses in the UK still treat their social media presence as an after-thought.
At ExciteBrand, we know the value of social media for business – which is why we’re industry leaders when it comes to social media services in Manchester. From Facebook to Twitter and Instagram to Pinterest, our social media experts know just what it takes to showcase your business to a huge number of people every day.
From our business to yours
Effective and affordable, our social media team will design a campaign to suit your business’s requirements and budgets – whether it’s a few posts on Facebook or a fully immersive, combined campaign featuring paid ads and interaction with users. Our fully qualified and highly experienced social media experts make it their business to help yours by staying on top of what’s new in social media and using it to your advantage.
To make an appointment or to have an informal chat with one of our advisors, get in touch today on 0 203-637-9960 or by email at enquiries@excitebrand. While you’re here, why not check out our Facebook page HERE..