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Admin 2021-03-07 20:31:41
WHY SHOULD YOU GO FOR SOCIAL SEO

People have been throwing the term Social SEO in with the list of important digital marketing services that you need. The trend has gone up significantly if you consider the reports of successes in SEO services in London provides. There has been much confusion surrounding the idea of social SEO and how it is affecting the digital presence of various websites online. Due to misleading statements that have given us nothing concrete, it’s hard to say whether the social links we spent our time on getting are even proving useful for us.

To demystify the subject, let’s take the concept and analyze what it means for us:

What Is Social SEO?

To put it simply, social SEO can be defined as the backlinks you get from social media platforms. These platforms can include giants like Facebook, Instagram, Twitter, Quora and many more. Not only are they now catering to billions of audiences worldwide, but the amount and time of active users that log on every day is also something to consider seriously.

Those who have struggled to get backlinks on their websites probably know that it’s much easier to get social links. However, it’s still unclear whether Google actually caches these links and ranks your website higher based on them.

So, if we consider that Google doesn’t consider these links seriously, does this mean that we should stop executing social SEO altogether?

The answer is no. And here’s why:

Social Links Get Traffic:

Social media platforms are handling billions of active users that are interacting and engaging with their platforms. Since giants like Facebook are making sure that they focus on the marketing side of things, it’s important to use the opportunities they provide to promote your business. To help explain better, there’s no disadvantage in reaching out to millions of people that could be your potential target audience. Even if Google doesn’t rank your website, the publicity isn’t going to go bad for you.

People Believe Social Media:

A few posts on social media and from influencers that have thousands of followers will go a long way in changing people’s beliefs. When it comes to brands, the biggest whales in every industry are making sure that they reach out to influencers that have hegemony on their target audience. Because why pay a neutral platform like Google for ads when you can have an influencer endorse your business while promoting your content to millions? Any smart agency providing SEO services in London will assure you that going for social SEO isn’t wrong.

Social Media Is Engaging:

The type of content you post and promote determines how well you’re engaging with your audience. Social media sites provide diverse audiences to spread across various platforms. For example, Quora has a specific percentage of new and unique visitors logging in every month. Moreover, it is the perfect platform to reach out to users of India.

In addition to this, YouTube has billions of hours in terms of video content uploaded on it every minute. One can assume that the number is significantly higher for the number of people who watch videos. Similarly, the audiences engaging on Facebook, Instagram, Twitter fall under different demographics respectively.

Takeaway:

It’s safe to conclude that there’s no disadvantage in going for social SEO as there’s no harm in getting the publicity.

 

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Admin 2021-03-07 22:17:58
Google News

Explaining Google’s Menagerie Of Algorithms

 

If you spend any time on the internet, you’re probably no stranger to the word ‘algorithm’ or, to the fact that different companies use different kinds.  One of the most prolific creators and users of algorithms is, of course, search giant, Google.  Google uses a number of algorithms within its mysterious work but three in particular; Hummingbird, Panda and Penguin.  Despite the creatures they’re named after, there’s nothing cute about these three clever systems.  As SEO experts in Leeds, we’re often asked to explain what the various algorithms are and, how they work and so, here, we delve into the ins and outs of Google’s three musketeers – and what to do if you suffer a penalty because of one of them.

 

Hummingbird

 

Google’s main search algorithm, Hummingbird is responsible for helping Google to better understand its users.  In short, Hummingbird is all about figuring out what it is a user wants from the words used in a search.  The algorithm, which includes the mysterious RankBrain AI feature, uses intelligence to decipher the user’s requirements; for example, if somebody searches ‘Best coffee place in London’, Hummingbird will automatically figure out that, by ‘place’ the user means cafe or restaurant.

 

How to fix a Hummingbird penalty

 

Penalties on your site due to Hummingbird will usually manifest themselves in the form of a loss of ranking.  The way to fix this is to, plain and simple, produce better content.  Try using higher quality content which answers frequent questions by searchers and you should see your ranking begin to improve.

Panda

The first of Google’s algorithms to be created, Panda was designed to highlight high-quality sites in search results.  Named after one of its creators, Navneet Panda, this algorithm was originally known to target sites known as content farms and penalise them where necessary for stealing content or information.

How to fix a Panda penalty 

The Panda algorithm is usually updated monthly and applies penalties where necessary – usually to sites whose ranking has seen unusual activity.  To avoid a Panda penalty, keep an eye on your content and your ranking.  Should you find yourself falling foul of Google’s Panda algorithm, you’ll need to contact Google to ask for a reconsideration of the penalty.  As this can be a lengthy process, avoidance of receiving such penalties is the wisest course.

Penguin

Created in 2012, the Penguin algorithm effectively reduces the trust that Google has in sites which have gained ranking through illicit means such as unnatural backlinks. This algorithm regularly examines links on sites and applies penalties where it deems that ‘illegal’ links are found.

How to fix a Penguin penalty

In order to have a Penguin penalty removed, you will need to identify the ‘bad’ links on your site and then convince Google that these were not placed on the site intentionally.  You will need to submit a penalty reconsideration application which can take time.  It’s a good idea to keep a running spreadsheet of all links on your site and social media to avoid this issue.

As SEO experts in Leeds, there’s not much that ExciteBrand doesn’t know about Google and it’s algorithms.  ExciteBrand’s experts can help your company to benefit from these algorithms as well as avoiding damaging penalties.

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Admin 2021-03-07 22:25:23
The Circle And The Future Of Social Media

The Circle’s round of applause is a step back for social media 

Alex Hobern was recently crowned winner of Channel 4’s The Circle, bagging himself a £75,000 prize.  For the uninitiated (and the reality TV phobics), The Circle is a game show where contestants channel a fake social media presence, known as catfishing.  There are a number of reasons for ordinary folk to practice catfishing, including financial gain, anonymity and much more sinister purposes.  For this reason, it’s generally considered a bad thing and, yet, the program attracted one million viewers.

A vicious circle

 During the program, Alex Hobern created fake social media profiles using his girlfriend’s photographs.  Calling himself ‘Kate’, he created ‘the most popular person’ and was voted as an influencer.  The rules of the competition are that contestants are confined to an apartment and can only communicate with each other through The Circle’s social media platform.

During his three weeks as a contestant, Alex engaged in conversations on social media under the persona of ‘Kate’; speaking with people who had no idea of his true identity.  On completion of the program, Alex said, “I found the whole situation mentally draining. I lost my appetite. And I ended up second-guessing everything I was writing [on the app]. I realised everything I said counted towards my rating.”  Although The Circle was created as entertainment, what are the ramifications for social media?

A dangerous game 

As SEO and social media marketing experts in Leeds, ExciteBrand are only too aware of the potential dangers of catfishing.  On a personal level, this practice – which is not yet illegal in the UK – brings up some very real safety issues.  Although many parents monitor the screen activities of their young and teenaged children, most don’t have the time to conduct in-depth checks.  Catfishing means that, the 13 year old Harry Potter fan your daughter is chatting with might actually be a 40 year old man with a questionable history.  Although these safety issues are the biggest red flags when it comes to catfishing, it also has ramifications for business.

Going round in circles

When businesses spend time and money on social media marketing, it tends to revolve around one central thing – the target audience.  Marketing is all about making sure you’re reaching the right people in terms of location, age, gender and interests.  The advent of catfishing means that your business may be picking up fake followers causing it to be much less effective.  Although it’s impossible to completely eliminate this issue, businesses can use a Facebook pixel in order to collect more detailed information about followers – and then weed out the catfishers.

At ExciteBrand, we can help by analysing your social media presence – as SEO and social media experts in Leeds, we have the skill and experience to spot those red flags and to send them on their way – possibly to the Channel 4 television studios.

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Admin 2021-03-07 22:41:48
Google Hummingbird, Panda & Penguin Algorithms Explained

Explaining Google’s Menagerie Of Algorithms

 

If you spend any time on the internet, you’re probably no stranger to the word ‘algorithm’ or, to the fact that different companies use different kinds.  One of the most prolific creators and users of algorithms is, of course, search giant, Google.  Google uses a number of algorithms within its mysterious work but three in particular; Hummingbird, Panda and Penguin.  Despite the creatures they’re named after, there’s nothing cute about these three clever systems.  As SEO experts in Leeds, we’re often asked to explain what the various algorithms are and, how they work and so, here, we delve into the ins and outs of Google’s three musketeers – and what to do if you suffer a penalty because of one of them.

 

Hummingbird

 

Google’s main search algorithm, Hummingbird is responsible for helping Google to better understand its users.  In short, Hummingbird is all about figuring out what it is a user wants from the words used in a search.  The algorithm, which includes the mysterious RankBrain AI feature, uses intelligence to decipher the user’s requirements; for example, if somebody searches ‘Best coffee place in London’, Hummingbird will automatically figure out that, by ‘place’ the user means cafe or restaurant.

 

How to fix a Hummingbird penalty

 

Penalties on your site due to Hummingbird will usually manifest themselves in the form of a loss of ranking.  The way to fix this is to, plain and simple, produce better content.  Try using higher quality content which answers frequent questions by searchers and you should see your ranking begin to improve.

Panda

The first of Google’s algorithms to be created, Panda was designed to highlight high-quality sites in search results.  Named after one of its creators, Navneet Panda, this algorithm was originally known to target sites known as content farms and penalise them where necessary for stealing content or information.

How to fix a Panda penalty 

The Panda algorithm is usually updated monthly and applies penalties where necessary – usually to sites whose ranking has seen unusual activity.  To avoid a Panda penalty, keep an eye on your content and your ranking.  Should you find yourself falling foul of Google’s Panda algorithm, you’ll need to contact Google to ask for a reconsideration of the penalty.  As this can be a lengthy process, avoidance of receiving such penalties is the wisest course.

Penguin

Created in 2012, the Penguin algorithm effectively reduces the trust that Google has in sites which have gained ranking through illicit means such as unnatural backlinks. This algorithm regularly examines links on sites and applies penalties where it deems that ‘illegal’ links are found.

How to fix a Penguin penalty

In order to have a Penguin penalty removed, you will need to identify the ‘bad’ links on your site and then convince Google that these were not placed on the site intentionally.  You will need to submit a penalty reconsideration application which can take time.  It’s a good idea to keep a running spreadsheet of all links on your site and social media to avoid this issue.

As SEO experts in Leeds, there’s not much that ExciteBrand doesn’t know about Google and it’s algorithms.  ExciteBrand’s experts can help your company to benefit from these algorithms as well as avoiding damaging penalties.

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Admin 2021-03-08 00:01:13
What Is Google Rankbrain

The brains behind intelligent searches

Those clever folk at Google are always coming up with new and innovative ways of improving internet searches and, as SEO experts in Leeds, we at ExciteBrand are often asked to explain these new developments.

One such innovation is Google RankBrain and we’re happy to give you the lowdown on this exciting new tool.

What Is RankBrain?

Put simply, RankBrain is the name Google has given to its machine-learning artificial intelligence system.  Google uses this system to process and sort through its search results.  Rank Brain is part of Hummingbird, Google’s search algorithm which is a program designed to sift through billions of pages and match them with particular queries or ‘searches’.

RankBrain is one of the hundreds of signals which make up the Hummingbird algorithm and is thought to be the third most important one in terms of search queries, making up around 15%.  If you think of Hummingbird as the engine of a car, RankBrain would be equivalent to the carburetor.

So, what does it do?

RankBrain embeds huge amounts of written content into mathematical entities called vectors – vectors are, basically, a form of language that a computer can understand.  Due to its AI composition, if RankBrain comes across an unfamiliar word or phrase, it’s able to take a guess at the meaning in order to filter results.

Why is RankBrain important?

When it comes to SEO, RankBrain is a bit of a game-changer – something we’re very excited about as SEO experts in Leeds.  Previously, you would need to use defined keywords and phrases to be picked up in online searches.  Google’s software engineers would create algorithms that would be constant until physical updates were made, which meant that they were often reactive rather than proactive.  With the introduction of RankBrain, those algorithms are now able to learn and adapt to search engine landscapes, giving much wider scope to searches.

How does RankBrain affect me?

As a marketer, you need to be keeping an eye on your SEO campaigns to make them more adaptable to this changing landscape.  SEO experts in Leeds, ExciteBrand have been taking a close look at RankBrain over the past year or so and are able to help you make sure that your campaigns are making the most of this important new development,

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Admin 2021-03-08 04:29:58
Competitor Analysis Digital PR

Staying ahead of the competition with digital PR

If you have a business then, in all likelihood, you have competition.  Even the most innovative of companies fall victim to copycat products and services, meaning that they have to work even harder to stay on top.

Search Engine Optimization Experts in Leeds, ExciteBrand, have extensive experience of competitor analysis which helps businesses to identify their competition in order to beat it.

The two competitors you need to know about 

The first step in getting to grips with competitor analysis is to understand the two different kinds of competition your company is likely to face.

Style Competitors:  These are the companies who are producing very similar products or services to yours.  Although a style competitor is not necessarily copying your product, style competition is inevitable in many industries such as fashion and portable technology.

Income Competitors:  These are the people who are competing with you for a share of that all important disposable income.  These are not necessarily companies within your own industry – for example, a car manufacturer may be an income competitor to a sofa manufacturer as many consumers have to make a choice between these two major purchases.

ExciteBrand can use advanced SEO and other digital tools to help to identify who your competitors are and the level of threat.  Competitor analysis is the art of understanding your industry and the categories within it and, then, figuring out where your company falls compared to the competition.  Competitor analysis will provide you with clear information on your performance versus your competitor’s, where you come out ahead……and where you don’t.

Word on the street

Once you have your all-important competitor analysis, it’s time to work on your digital PR to improve the areas in which you fall behind the competition.  Many unscrupulous companies try to beat the competition by ‘piggy backing’ on other company’s SEO; using the same or similar names and keywords – this is often a method used by inferior companies looking to gain sales off the back of more successful ones.  Instead of dishonest tactics like these, ExciteBrand will tackle this using a number of methods including content marketing whereby great quality content is created for your company’s digital presence in order to increase your profile and awareness of your brand.  This can involve one or more of the following; website blogs, guest blogs, social media article sharing, newsletters and ezines.   As search engine optimisation experts in Leeds, ExciteBrand will not only create content for you – and brainstorm with you and your staff for new ideas – but will also make sure that every single piece of digital content attached to your company name is packed with valuable SEO.

Because ExciteBrand have already researched and analysed your competition, they are then ideally placed to get your digital PR on track using that analysis.  For example, if the analysis shows that you’ve been falling behind the competition in terms of affordability, your shiny new content will reflect either a price adjustment or, an explanation as to why your product’s quality makes it worth the price.

Competition?  What competition?

Now that your content has been created, ExciteBrand will make sure that it gets seen by sharing the heck out of it on a number of digital platforms – and encouraging others to do the same.  By using this method of digital PR and marketing, ExciteBrand will aim to set up your company or business as a thought leader within your industry and an authority on your subject.  Companies which produce great content not only attract more loyal customers but, are also rewarded by search engines with greater visibility.

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Admin 2021-03-08 04:35:15
10 Examples Of Ecommerce Navigation That Can Improve Sales

Navigating your way to more online sales

Recent reports revealed that e-commerce Amazon has, for a couple of years running, spent a staggering 97% of its marketing budget on search advertising. Although most companies wouldn’t be able to afford the $1.35 billion that Amazon spent on search advertising in 2015, the internet giant is not alone in prioritisng this area.  In 2017, companies worldwide spent $95 billion.  Although improving on the searches that lead customers to your site is undoubtedly important, it’s all academic if you then lose those customers due to bad site navigation.  As search optimisation experts in Leeds, ExciteBrand knows site navigation like the back of its hand.  Experts on web development, SEO and e-commerce, ExciteBrand say that common navigation issues include customers failing to find what they’re looking for, confusion as to which category a product will be listed under and, complicated checkout procedures. ExciteBrand have provided the following guide to 10 examples of good site navigation which will help keep your customers on your site – and clicking through to the checkout.

1. Autocomplete By Waterstones

Popular book store, Waterstones, makes great use of the  autocomplete suggestion tool.  Waterstones autocomplete provides accurate suggestions with as little as one word entered into the search bar.  Not only that, but the suggestions are accompanied by thumbnails of the book cover – perfect for those bookstore customers stating, ‘I don’t remember the full name but, the cover was red!’.  Take a leaf out of Waterstones’ book and make the most of this handy tool in order to make sure your customers find what they’re looking for quickly and easily.

2. Rollie Nation’s Faceted Search

Online shoe store, Rollie Nation, uses the hugely popular faceted search method on its website, cutting out time wasted scrolling through irrelevant products.  A faceted search is one where a customer begins with a simple search, for example, ‘ankle boot’ and is then given options to narrow the search by colour, size and fabric.  Used widely in the fashion industry, faceted search options are proven to keep customers on a site.

3. Bigger, Aesthetically Pleasing Navigation Menu By Big Chill

Used to great effect by Big Chill, a clearly marked and simply designed navigation bar is preferred by most customers to more elaborate methods.  Most customers want to get onto your site, find what they want and seal the deal quickly so a minimalist navigation works wonders.

4. Repeated Subcategories Under Different Parent Categories By Best Buy

On its website, Best Buy uses duplicate subcategories for each, separate, parent category.  The benefit here is that customers get to recognise the subcategories no matter what they’re browsing and, therefore, have a quicker and easier navigation experience.

5. Fun Animation By Skinny Ties

As enjoyed by Skinny Ties’ online customers, colourful and fun animation can be used to great effect for site navigation.  Animation can even help to improve SEO by cleverly combining animation and keywords.

6. Asos’s Cookie Retargeting

Clever cookie retargeting is a great way of making sure that customers come back to your site time and time again.  Asos is a great example whereby customers are automatically directed to their relevant section, such as womenswear or accessories.

7. Easily Visible Searching Options By Zara 

Clothing brand, Zara, has incorporated a highly visible and easy search option onto its website to make sure that customers find what they want quickly and easily.  As a customer begins to search, full sized images of relevant images immediately appear, allowing for super-easy browsing.

8. Mountain Bikes Direct’s Benefit Bar

Increasingly popular with online customers, a benefit bar can serve a dual purpose of advertising special offers as well as listing trusted partners and suppliers.  When visiting a website, the eye automatically goes to the top of the screen so a benefit bar is a great way to display important information.

9. Feature-Rich Drop-Down Menu On The New Balance Site

Images, information and product names all help to make life easier for the customer – New Balance does this well with its top navigation menu which displays a full product image, product name and other useful information.

  1. One Click Purchasing by Amazon

It’s easy to see how this one can benefit a business.  Amazon account holders, having found the product they require, are often given the option to purchase with one click instead of being processed through the checkout system.  This system increases sales by removing the ‘cooling down period’ that a customer may experience whilst checking out.

Search optimisation experts in Leeds, ExciteBrand, can help to streamline your business’s navigation in order to improve customer experience and, of course, to increase sales.

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Admin 2021-03-21 23:52:54
SEO And Social Media Trends

SEO & Social Media Trends for 2019

As with all other aspects of marketing, SEO and social media are subject to changing techniques, technology and trends.  Marketers who fail to keep up with these trends are not just missing out on new opportunities but, can actively harm their business.  Online marketing experts in Leeds, ExciteBrand, make it their business to keep on top of SEO and social media trends and have put together the following update for busy marketers and business owners.

SEO

As 2018 draws to a close, ExciteBrand has put together its predictions for SEO trends in 2019.

Featured Snippets – these are the short blurbs that are displayed during an internet search and, are set to become even more important in 2019 for time-strapped internet shoppers and other customers.  Make sure that your featured snippet SEO is optimised by taking a strategic look at the exact questions that people will be asking when conducting an internet search.

Content

As content marketing becomes the buzz word for marketers, it’s going to become more and more vital that you keep your content up to date and unique.  Get into the habit of checking your content for uniqueness and key data for SEO.

Voice Search

One of the biggest changes in SEO – and one that is set to dominate 2019 is the advent of voice searching.  In 2018, over half of the world’s internet users are searching by voice – this means a completely different take on SEO.  People tend to use very different language when voice searching so, you need to make sure that you understand this and react accordingly.

Social Media

When it comes to social media for business, it’s going to be all about the content marketing for 2019.  Blogs, articles and features shared across your various platforms are about to become the only way to supersize your social media.  The key here is to create interesting, engaging content which people actually want to read.  Done properly, your social media content should have people actively looking forward to updates – and to tell their friends about your page.  Set yourself up as a thought leader in your industry by identifying and resolving issues in your content as well as regularly engaging with your followers.

ExciteBrand are online marketing experts in Leeds specialising in SEO and social media marketing.

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